Fashion circles staged "reality show" Who's buying fashion bloggers

It seems the fashion brand to sponsor well-known fashion blog advertising is more cost-effective than the traditional publishing, and fashion bloggers who are also eager for the attention and funding the brand to become a full time hobby. However, the interests of both sides, once formed, the situation becomes complicated again.

Previously, young and trendy men and women wish they could board the fashion magazines, and now they have created for themselves in the network such a platform. They set muse, stars, stylists, editors and publishers in one, also most likely make a profit.

Popular in this era of social networking, department stores, high fashion houses and cheap clothing and fashion blog giants compete cooperation. They invited bloggers to see fashion shows and made a blog to promote a brand and products, upload them to talk about brand clothing brand or video outfit, and even invited them to participate in fashion design.

Fans of the number of top fashion blog to hundreds of thousands of units per month surge, each post will get hundreds of comments. Top fashion video blog on average receive 50 million times each video's views. Objectively speaking, the influence of top fashion blog already, and some second-line fashion magazine comparable. And like Polyvore and ShopStyle fashion such non-blog type sites are also in the 100 million page views a month or so, a figure almost equivalent to "Vogue", "Elle" and other mainstream fashion magazine's circulation.

Observers claim that the brand needs to achieve fashion blog search engine optimization. This is especially important for luxury brands, from the search engine ranking point of view, the blog's positive comments on the content of a brand than to sell the advertising front of the brand counterfeiting much more.

Federated Media advertising company's senior vice president Pete Spande said: "The monotony of traditional advertising has been unpopular because they are more selling to consumers, rather than the exchange with them. Advertising environment is getting society of today, brands need and consumption were more exchanges, rather than talking to itself. blog is to share and ideal for self-promotion. "In this regard, Coach's product line of young Poppy is a typical example of the new series of publicity in the fall of the blog 334 Tweet the treasure hunt game and to launch the competition.